[Los Angeles, CA – October 5, 2022] — Ahead of his highly-anticipated 21st album, I Hate When Life’s Going Great, Vallejo rapper LaRussell sells 1,100 album equivalent units within 24 hours. LaRussell is now at 2200 pre-orders sold with over $70k in revenue earned. So far names like Russell Simmons, Chance The Rapper, Tony The Closer, Troy Milling (EYL), & Carlton McCoy (TV show Nomad on CNN) have also purchased the pre-order. On October 1st, LaRussell released his upcoming album on EVEN, giving fans early access to his project before it’s made available on streaming platforms October 6th. For perspective, last week’s pure sales for Beyonce totaled 3317, with Bad Bunny amassing 1164 sales and DaBaby closing in on 401 total sales. What’s most impressive about this feat is that LaRussell empowered fans through his ‘Pay What You Want’ initiative. This strategy allowed listeners to pay their desired price for his new album, a bold, yet innovative move to make as an independent artist.
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