From the NBA to NASA:NBA Player Sterling Brown of the Houston Rockets Announces New TV Show”How Cool Is This”Focusing on STEM / STEAM and The First-Ever “How Cool Is This”STEAM Fair at NBA All-Star 2023

NBA Player Sterling Brown of the Houston Rockets shoots for the stars with the launch of his new TV show –“How Cool Is This” — on YouTube. As the host, Brown will explore the wonderful world of Science, Technology, Engineering, Arts and Mathematics — also known as STEM / STEAM– via a multicultural lens.

“How Cool Is This” gives the audience a birds-eye view on the frontline of new technology and dynamic minds behind some of today’s most fascinating projects. The show’s first episode features NASA Astronaut, Dr. Jeanette Epps (pictured above with host, Sterling Brown) who is interviewed on location at the Lyndon B. Johnson Space Center in Houston, TX.

“How Cool Is This” will showcase the discoveries, happenings and advancements in STEM/STEAM through a range of voices.

“How Cool It This” plans to launch its “Full S.T.E.A.M. Ahead” tour this fall, where Sterling will visit various STEM and STEAM programs in various inner city markets throughout the country. This will encourage students to learn more about STEM / STEAM. In 2023, the show will host the first-ever “How Cool Is This” STEAM Fair at the NBA All-Star 2023 in Salt Lake City, Utah.

For more information about the show, send email to