AHEAD OF HIS UPCOMING PROJECT DUE FOR RELEASE THIS FALL
[Los Angeles, CA] – Today, 3x Grammy Award-winning producer/recording artist/songwriter Hit-Boy returns with his new single and accompanying music video directed by thirdeyeraz and produced by Nu.Wav Productions “SCHOLAR” featuring 24hrs and Devin Morrison. The visual arrives with a special cameo from Jabari Banks (of NBC Peacock’s reboot of Fresh Prince of Bel Air) as the leading star.
“SCHOLAR” sees Hit-Boy ascend from behind the boards to school his contemporaries in the art of getting fly. From foreign silks to Cartier frames, class is in session and Hit-Boy is the teacher, providing a step-by-step guide on how to be the best dressed. Whether they’re living the high life, or providing a small glimpse into Surf Club’s chaotic world, Hit-Boy and 24hrs let everyone know that math is the only subject that matters and knowing how to “add up every dollar” is essential.
Hit-Boy continues to take Hip Hop by storm with more new music. Ahead of his forthcoming EP due for release this fall, the iconic beatmaker is leaning heavily into embracing all aspects of his artistry. Since announcing his partnership with UnitedMasters to launch their Beat Exchange marketplace, Hit-Boy has shown no signs of slowing down, landing an instrumental role in Madden 23’s global campaign for their official launch.