Produced by Sony Music Entertainment and Mass Appeal, Documentary Spotlights The Groundbreaking Hip Hop Group’s Decades-Long Career and Influence
WHAT: As part of the network’s HIP HOP 50 banner – in partnership with entertainment company Mass Appeal, SHOWTIME will premiere CYPRESS HILL: INSANE IN THE BRAIN, chronicling the legendary L.A. rap group Cypress Hill. CYPRESS HILL: INSANE IN THE BRAIN is produced by Sony Music Entertainment and Mass Appeal for SHOWTIME. Tom Mackay and Richard Story of Sony Music Entertainment, Sacha Jenkins and Peter Bittenbender of Mass Appeal, and Deb Klein of Primary Wave serve as executive producers. The film is produced by Oriol and Peter J. Scalettar.
WHO: Told through the intimate lens of photographer and director Estevan Oriol (LA Originals), CYPRESS HILL: INSANE IN THE BRAIN is a smoke-filled journey across the lives and careers of the groundbreaking, genre-defying Hip Hop group, Cypress Hill. Their unique sound, influenced by their Latin roots and West Coast upbringing, was built on a movement rooted in true authenticity: from cultivating the flower, to smoking it, to rapping about it, their influence is forever burned into the musical landscape of Hip Hop as they continue to stay relevant after 30 years. Using a treasure trove of never-before-seen archival footage captured by Oriol himself, as well as images of band members B Real, DJ Muggs, Sen Dog and Eric “Bobo” Correa, CYPRESS HILL: INSANE IN THE BRAIN tells the story of a brotherhood that has withstood the test of time to create a truly original, everlasting legacy.
WHY: The film is part of Mass Appeal’s massive HIP HOP 50 initiative. The entertainment company partnered with Showtime for their HIP HOP 50 programming, which will continue to run over the next two years and encompass unscripted series and features, podcasts and digital shorts by and about some of the foremost names in the genre, culminating with the 50th anniversary of the genre in 2023. The initiative is driven by Nas, Mass Appeal CEO Peter Bittenbender and Mass Appeal Chief Creative Officer and Emmy-nominated partner Sacha Jenkins (WU-TANG CLAN: OF MICS AND MEN, BITCHIN’: THE SOUND AND FURY OF RICK JAMES).
WHEN: Tonight, Wednesday April 20 at 8pm ET/PT