Chicago-based, Black woman-owned brand selected from a pool of nearly 4,800 other applicants
(Black PR Wire) Andrea Polk, owner of the award-winning men’s grooming product line, Solo Noir, has announced that the brand is now being sold nationally in 135 Walmart stores. Polk was one of more than 800 small and medium-sized business owner finalists invited to pitch their U.S.-made products to Walmart buyers during 30-minute one-on-one virtual meetings in June 2021. Solo Noir’s all-natural product line was selected from a pool of nearly 4,800 other initial applicants.
“Partnering with Walmart is a dream come true. I have always aspired to offer my affirmative grooming brand to their consumers, and this opportunity couldn’t have come at a better time. Now more than ever, consumers are looking to support small brands that empower the black community, and Solo Noir does just that. It’s only up from here for the Solo Noir brand,” said Polk.
The Solo Noir product line is designed for black men’s skincare needs with affirmative product names such as DAPPER, REFINED, and BRAVE to empower men from the outside in. Five of Solo Noir’s best-selling 2-in-1 grooming products will be launched in two phases in Walmart stores located in AR, TN, LA, MS, AL, GA, VA, NC, FL, MD, TX, DC, and NJ. DAPPER Face + Beard Wash, REFINED Buff + Cleanse, and SLEEK Preshave + Shave Cream will be available starting February 1, 2022, and BRAVE Aftershave + Toner, and SMOOTH Face + Beard Moisturizer are due to launch in June 2022.
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