Jackson State University VP/Athletic Director Ashley Robinson receives 2022 Visit Jackson Tourism Visionary Award

(JACKSON, Miss.) — Jackson State University Vice President and Athletics Director Ashley Robinson has been named the 2022 Tourism Visionary Award recipient by Visit Jackson, the organization’s highest industry achievement. The award recognizes industry partners who navigate new standards of involvement and cooperation to develop Jackson’s tourism future.

VP/Athletic Director Ashley Robinson is being hailed for boosting the economy of Jackson, Mississippi, by more than $30 million in 2021. (Photo by Charles A. Smith/JSU)

“It’s an honor to receive this recognition,” said Robinson. “Jackson State University is a pillar of the city of Jackson and the community. If Jackson State University is doing well, then we are all doing well. We look forward to sustained success and growing together.”

Robinson has strategically impacted athletics in the city of Jackson over the past several years, especially regarding enhancing the marketability and respectability of our nation’s historically black colleges and universities. He has developed partnerships with Nike and Under Armour, through BSN Sports, and negotiated and renegotiated sporting events for Jackson.

“Ashley Robinson is incredibly deserving of the Visit Jackson Visionary Award because his vision for elevating Jackson State University and his hometown is exceptional,” said President Thomas K. Hudson, J.D. “The entire JSU community extends our heartfelt congratulations on this milestone achievement.”

In 2021, Robinson’s vision and tenacity boosted the Jackson, Mississippi, economy by more than $30 million. Robinson currently serves as chair of the SWAC Athletic Director committee and the 1st vice president on the Division I football championship sub-division athletic association committee.   

“We’re proud that this native son has returned home bringing his passion and talent to the ‘City with Soul,’” said Visit Jackson President and CEO Rickey L. Thigpen, Ph.D. “We are excited to continue our tourism partnership to enhance possibilities for an even brighter future.”