(JACKSON, Miss.) — Jackson State University will host its 7th Annual Day of Giving on Friday, Aug. 13, inviting alumni, students, staff and friends to contribute to any specific area of their choice.

This year’s financial goal was increased to $500,000 after last year’s campaign exceeded the initial target of $400,000 by raising a total of $671,097.57. Of the total raised, $287,384.43 was for student scholarships.

The 24-hour fundraising challenge is a virtual, social media-driven effort. Funds also enhance academic programs and give deserving students a chance to enjoy the JSU experience.

Like last year’s event, a LIVE presentation called “THEE Show” will be hosted by Michelle Boyd, aka Chelle B of WJMI. Boyd is also the marketing associate for University Communications at JSU.

There will be an opportunity for all donors to compete in challenges by joining their team of interest, or class year.

Veronica Cohen, vice president for Institutional Advancement and executive director for the JSU Development Foundation, said, “We are confident that with the support of Tiger fans nationwide we will reach our goal once again.” She’s urging donors, individuals and organizations to “engage in a lively and fun competition across America to raise funds for JSU.”

Financial gifts of any amount are welcome and will be impactful for current and future university needs. 

Everyone is encouraged to invite others to give and spread awareness online by using the following hashtag: #give2JSU.