Basketball Hall of Famer Spotlights Atlanta Communities in Three-Part Series Debuting Tuesday, April 13, on B/R
April 13, 2021 01:00 PM Eastern Daylight Time
ATLANTA–(BUSINESS WIRE)–The General® Insurance and loyal customer and brand ambassador Shaquille O’Neal have teamed up to surprise and support everyday people with a break from the financial challenges they are facing in an all-new, three-part video series, Shaq Gives Back, debuting Tuesday, April 13 on Bleacher Report.
Within each episode, Shaquille and The General visit a local Atlanta-based organization – a record store, a restaurant, and a non-profit delivery meal service – to learn how each company and its owners, staff, and communities have come together during the COVID-19 pandemic.
The inspirational series shares stories of sacrifice and selflessness and spotlights how each business has worked to overcome the various hardships brought on by the past year. In support of those sacrifices made, Shaq and The General demonstrate the brand’s commitment to their customers and reward each business with a significant emotional and financial break.
“Giving back is something I have always been passionate about. I’m proud to have teamed up with my friends at The General – they were there for me when I needed them and this is a great example of how they are there for people when they need it most,” said O’Neal.
“We put our customers first in everything that we do,” said Elicia Azali, Chief Revenue Officer for The General. “Partnering with Shaquille and Bleacher Report in this amazing opportunity to support local businesses is an extension of that philosophy.”
“The past year has shown that there are stories of quiet heroism that deserve to be told, particularly about how small businesses are keeping our communities going,” said Ed Romaine, Head of Marketplace Image + Monetization, Turner Sports. “We are proud to be working with The General and Shaq to share those stories through Bleacher Report.”
Turner Sports’ Bleacher Report will debut the first episode of Shaq Gives Back on Tuesday, April 13 across Bleacher Report’s social channels. Additionally, there will be promotion on House of Highlights’ popular Instagram channel and the Bleacher Report app. The series will also live on The General’s Instagram, Facebook, Twitter and YouTube channels.
New episodes of the three-part series will debut each Tuesday.