JUICY J RELEASES VIDEO FOR SINGLE”LOAD IT UP” FT. NLE CHOPPA

FORTHCOMING ALBUM THE HUSTLE CONTINUES
DUE NOVEMBER 27

“Beyond his growing catalog of features as both a producer as well as a rapper, his influence remains deeply felt and frequently paid homage to.” -Forbes

“He’s aware of the extraordinary circumstances of his life so far—that it’s rare for a broke teenager from Memphis to become a hip-hop staple, Oscar winner, and burgeoning industry kingpin.” -Pitchfork

“Juicy J’s forthcoming album ‘The Hustle Continues,’ an album that fans have been waiting for much of the last decade.”
– REVOLT

(October 14, 2020) Juicy J has dropped a new video for “LOAD IT UP” feat. fellow Memphis native NLE Choppa, today. “LOAD IT UP” is the latest offering from his album The Hustle Continues, which is due November 27 via eOne. The Edgar Daniel-directed video is another mockumentary style for Juicy, following “Gah Damn High” feat. Wiz Khalifa, which dropped this summer and received praise from Pitchfork, Rolling Stone, Forbes, and more. “LOAD IT UP” is a contagious anthem, showing the artists shooting a music video through a vintage fisheye lens.

The Hustle Continues is produced / executive produced by Juicy J and features many of the biggest names in the culture including Lil Baby, Megan Thee Stallion, NLE Choppa, Young Dolph, Key Glock, Logic, A$AP Rocky, 2 Chainz, Conway, Ty Dolla $ign, Rico Nasty, Jay Rock, Lord Infamous and Project Pat. He also recently announced a partnership with Gary Vee, a four-time New York Times bestselling author and one of the most famous public speakers alive and Cody Hudson, a museum-showing, contemporary fine artist with a Nike signature head-to-toe collection to launch the new cannabis brand Asterisk*.