November 05, 2018 11:22 AM Eastern Standard Time
REDWOOD CITY, Calif.–(BUSINESS WIRE)–Today Electronic Arts Inc. (NASDAQ: EA) and On Location Experiences (OLE) revealed the musical lineup for EA SPORTS BOWL at the Bud Light Super Bowl Music Fest in Atlanta. Once again serving as the unofficial kickoff to the biggest weekend in the NFL season, EA SPORTS BOWL will fuse sports and lifestyle by bringing the hottest acts from Atlanta to the stage on Thursday, January 31 live from the all new State Farm Arena for the Welcome to Atlanta Showcase. The show will feature Atlanta hip-hop legend Ludacris and friends, a Quality Control Music showcase featuring rap supergroup Migos, Lil Yachty, and Lil Baby, plus Metro Boomin and a special guest will hit the stage, as well as a DJ set from Grammy award winning artist and DJ Lil Jon and more.
In celebration of Atlanta’s music culture, EA SPORTS plans to announce additional performers from Atlanta in the weeks leading up to the show. Tickets for the Bud Light Super Bowl Music Fest and EA SPORTS BOWL will be available Friday, November 9 at 10:00 AM at https://www.superbowlmusicfest.com/.
“Atlanta has an incredibly rich history in music, and it was important for us to draw inspiration for the EA SPORTS BOWL lineup directly from our host city,” said Randy Chase, Senior Director of Marketing for EA SPORTS. “We’re looking forward to celebrating Atlanta’s music culture with some of the city’s most successful and popular artists. We’ve got a great lineup announced already, and a few more surprises up our sleeves that are going to start the weekend off right with an incredible show.”
“I’m proud to welcome everyone to Atlanta, my hometown, alongside EA SPORTS,” said Ludacris. “You know me and my friends are going to celebrate Atlanta’s amazing music and culture, this is going to be a night you won’t want to miss.”
“Quality Control was born in the streets of Atlanta, so it made sense for us to participate with EA SPORTS to help showcase Atlanta Hip-Hop as the official kickoff to the biggest sports weekend of the year,” said Quality Control Music co-founders Kevin “Coach K” Lee and Pierre “Pee” Thomas.
The Bud Light Super Bowl Music Fest will span three days from Thurs, Jan 31 through Sat, Feb 2 and is expected to draw nearly 45,000 fans. Additional presenting partners of the three night festival include Stub Hub and Ticketmaster. EA SPORTS BOWL is executive-produced by On Location Experiences in conjunction with SYNERGY Productions, LLC and Live Nation Urban.
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