Millennials and Beauty

People who belong to the millennial generation are slowly but surely changing the world and introducing different concepts when it comes to lifestyle and general mindset. In that respect, it’s no wonder that the beauty aspect of it all has seen some dramatic changes as well.

Buying less and cruelty-free support

Millennials are not that keen on spending too much money on beauty products or experimenting with anti-aging more than necessary. That said, the attitude towards aging is quite different compared to that of the older generations. Of course, there’s no doubt that anti-aging plays an important role in skincare and beauty routines for people of all ages around the world, but the fact of the matter is that millennials tend to enjoy living in the moment more than worrying too much about their future skin. Whether that’s good or bad is up for another kind of debate, but when it comes to both makeup and skincare products, millennials are definitely not ignoring the issues of consumerism and non-cruelty-free products. In that respect, even though they try to spend less money on these products, they still care a lot more about what they put on their faces and what company they support.

Efficiency in treating yourself well

Self-love is a mindset that many people still need to adopt and accept, and millennials are working hard on spreading the voice of self-image positivity. Of course, that doesn’t mean that one shouldn’t care for how they look at all – quite the contrary. Beauty is in the eye of the beholder, but when it comes to skincare and makeup, there are some clear trends that millennials have made popular. Obviously, these trends work really well and finally, there are no limits when it comes to geographical locations. For starters, Asian skincare has become a lot more popular worldwide, precisely because millennials have discovered the importance of the right products, a proper routine and self-care. And in order to accommodate their tech-savvy lifestyles, there are also plenty of beauty apps like Mind Beauty that allow you to book your appointment at a salon hassle-free.

Changing the concept of beauty

Millennials are quite outspoken when it comes to their individuality. This is where their influence on the beauty world has made the biggest impact. For starters, makeup, hairstyles and fashion are all great ways to showcase one’s creativity and personality, and millennials are doing exactly that. In that respect, there are plenty of new makeup trends and different ways to use makeup in order to express your creative self. From using as little makeup as possible to creating amazing editorial-like looks, makeup has finally become an accessory; something that makes people happy with who they are, and not a tool to hide “imperfections”. However, even when it comes to makeup, conscious and responsible purchasing is still very important, as spending less in order to use more is one of the main mottos of the millennial generation.

Beauty from the inside

Together with different views on how to use skincare and makeup in order to get the best possible results with the right kind of investment and support for the companies that deserve it, millennials are also making a conscious effort to make people aware of the fact that beauty comes from the inside. We all know about this saying, but finally, we have come to live in a time where there are plenty of people and online media that can offer fitness and diet advice for beauty that comes from physical health. In addition to that, they offer help and support for people who are looking to become more mindful and mentally stronger in order to see more beauty, and, therefore, feel more beautiful as well. After all, the beauty of someone who feels happy and healthy can make all the difference when it comes to their presence.

The times they are a-changing, and there’s still so much that we can expect from millennials when the beauty world is concerned. After all, cruelty-free, efficient and effective products that do what they promise and are made with a smart consumer in mind have become a norm thanks to millennials’ efforts so far.

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