5 MINUTE TYOVER with Beautytainer Sadé Kelly

“Beauty is power, and makeup is something that enhances that; It’s a woman’s secret weapon.” – Charlotte Tilbury


“Don’t let your world crumble if you fumble it tumble. Speak loud. Don’t mumble, but try to stay humble. If you stumble, be ready to rumble.” – Tyra


Hello. My name is Sadé Kelly. I’m a 29 year old mother of three beautiful children , Ashton and twins, Jordan & Jaida. I reside in Brandon, Mississippi where I work as a Hair Stylist at Hair 2000 along with my mother and sister.

I have been an entrepreneur for quite some time now. I’m a published model and the face of Southern Laced LLC.


For as long as I can remember, even as a child, I’ve always wanted to be my own boss…work extra hard amongst great friends and family while building my empire. As a young girl, I watched my mother, Gwen, who was a single mother of six, work two jobs to support all of us. We never missed a meal and we had what other children had and more. To me, she was (still is) superwoman. The fact that she had her own salon, in which I would hang out at every day after school, watching and learning, it made me want to be a business owner even more. She is the reason I’m here today striving to become the best that I can be.

Photo Credit: Elite Images Photography

I love to help others. My goal is to grow my business and help others to become successful and even fulfill their dreams of becoming their own boss. I believe that beauty is within every single one of us and I believe that we all have potential and if we hold on and don’t give in when times get rough, we will definitely come out on top.


The reason that I decided to become a beautytainer is that I am a single mother of three and I want for my children what my mother wanted for us. Even though I work as a stylist, sometimes it seems as though I’m just barely getting by. Let’s be real no one wants to live from paycheck to paycheck. I know that is not what God has planned for me. 🙂 He wants the best for me. On my worst days, I just think of my children and the smiles that they have on their faces when they look at me and that gives me the drive to keep going. And I also think of Tyra being the inspiring, role-model that she is and knowing her story reminds me to never give up, to Werk and be fierce with my bootyful self! 😀


Joining Tyra Beauty was the best decision that I have made in a long time. I look at it as a once in a lifetime opportunity. I’ve been in direct sales before, but nothing compares! NOTHING! I absolutely love it! I’m focused and I will get to the top. I’m running with this. When I run into stumbling blocks and get knocked down, I’ll get off of my booty and get back to it. Lol. I will!


I honestly feel like I’ve been as low as you possibly can be with my history in direct sales and I feel like the only way to go now…is up. That’s where I’m headed. Transforming faces and lives one Tyover at a time!

– Sadé Kelly

Find out what’s hot now or become a Beautytainer by visiting Tramaine at tyra.com/sade.

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