Real Strategy. Real Execution. Real Results.

I don’t just talk strategy I execute it in real environments where performance, revenue, and outcomes matter.

From hospitality sales to Medicaid operations I bring structure, clarity, and execution to complex situations so you can move forward with confidence and results that actually make sense.

What I Help With

Revenue Strategy

Clear direction on how to increase revenue through smarter outreach, better positioning, and focused execution.

Career and Resume Positioning

Resumes that reflect your value, interview preparation, and strategy for your next move.

Business Structure and Pricing

Clarity on your offers, pricing, and how your business actually makes money.

Operations and Workflow

Process improvement, organization, and structure so things run smoother and more efficiently.

Proven Results

I operate in performance driven environments where weekly strategy directly impacts outcomes.

Managed high volume revenue portfolios across multiple properties

Supported consistent occupancy growth through corporate, healthcare, and extended stay segments

Generated direct booking revenue through targeted marketing campaigns

Secured long term extended stay business with workforce and construction clients

Built and maintained active sales pipelines that convert into booked business

Closed and supported group business across universities, sports teams, and corporate events

Strategy Execution

Developed and implemented targeted pricing strategies to capture demand

Built local outreach pipelines across corporate, healthcare, and workforce sectors

Leveraged partnerships and community connections for lead generation

Balanced pricing and occupancy strategy based on real time performance

Identified and executed cross selling opportunities to maximize revenue

Real World Problem Solving

When performance is off pace I adjust strategy not effort.

Navigated delayed contracts and shifting demand without losing pipeline momentum

Maintained strong sales activity during challenging periods

Filled short term gaps through group conversion, extended stay targeting, and strategic outreach

Healthcare and Medicaid Consulting

In addition to business and revenue strategy I bring deep experience in Medicaid operations, compliance, and multi state consulting environments.

Supported Medicaid initiatives across multiple states and organizations

Led stakeholder alignment and process improvement efforts

Developed workflows, documentation, and onboarding systems to improve efficiency

Ensured compliance with federal and state Medicaid regulations including CMS standards

Conducted policy analysis, requirements gathering, and operational assessments

Partnered with cross functional teams to implement large scale program improvements

Operational Impact

Improved project efficiency through structured stakeholder alignment

Reduced onboarding time through training and process development

Maintained full compliance in regulated environments

Strengthened workflows through clear documentation and process improvement

Accessibility

Southern Laced believes strategy should be accessible.

A limited number of reduced rate sessions are available each month for individuals receiving Medicaid or navigating financial hardship.

Request access to learn more.

How I Work

Direct honest strategy

Clear actionable steps

No fluff just execution

Let’s Work

If you are ready for clarity, structure, and results that actually move your income

Book a strategy session or submit an inquiry to get started.

Southern Laced

Strategy rooted in clarity. Built for real life. Executed for results.

Now accepting a limited number of clients. Booking details coming soon.