SheaMoisture Apologizes After Backlash Over Ad Featuring White Women

SheaMoisture, a black-owned personal care business, has caused an uproar on social media after rolling out ads marketed towards white women. For over 25 years, black women with natural hair have loyally purchased SheaMoisture’s shampoo, conditioner and body wash. So it came as no surprise when some of these same women accused them of whitewashing….