(JACKSON, Miss.) New Orleans-born artist Juvenile will meet, greet, and promote his “Juvie Juice” at Jackson Indie Music Week (JIMWeek), sponsored by Southern Beverage Co., from 6-7 p.m. on Wednesday, Jan. 10 at Hal n Mal’s and later from 8-9 p.m. at One Block East.
Fans, new and old, will have an opportunity to grab a photo with the “Back That Thang Up” emcee, who has sold over 10 million albums as part of Cash Money Records, the famed label launched by Ronald “Slim” Williams and Bryan “Birdman” Williams in 1991.
“We’re excited to have an artist of Juvenile’s stature come to Jackson for JIMWeek. Juvie Juice is the official beverage of the festival, so to be a part of him introducing it to the metro area is an honor,” says Brad Franklin, founder and executive director of JIMWeek.
Juvie Juice, a hard iced tea with lemonade, was created by Louisiana’s Urban South Brewery and is inspired by the rapper’s favorite drink. In June, the famed emcee’s appearance on NPR’s Tiny Desk created a moment of gleeful nostalgia for audiences who remembered when Cash Money Records took over for the ’99 and 2000’s.
JIMWeek is January 7-14, 2024, and will host a plethora of independent musical acts from all genres. The highly anticipated seven-day music festival has boasted upward of 10,000 attendees since its 2015 inaugural launch.
Check out the full schedule of events. Tickets and all event passes are on sale now.
For vendors or sponsorship inquiries, please contact jxnindiemusic@gmail.com
For media passes, contact media@jxnindiemusic.com;
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