(JACKSON, Miss.) – Jackson State University (JSU) is the highest ranked historically black college and university (HBCU) in the 2023 Rival IQ Higher Education Social Media Engagement Report. Rival IQ, a leading social media analytics platform, separately ranked every D1 and D2 school based on engagement rates, engagement totals, and posting frequency across Instagram, TikTok, Facebook, and Twitter for the ultimate guide to higher education social media.
“We are proud to be recognized by Rival IQ as a frontrunner in social media engagement among our peer institutions nationwide, said Alonda Thomas, associate vice president for marketing and communications. “Our goal is to use our platforms to amplify Jackson State University’s achievements and share our story of student success, academic prominence and research excellence with our diverse audience of students, alumni and supporters.”
JSU has made significant strides in the rankings, moving up an impressive 30 spots from #67 to 37 overall among 364 ranked Division 1 schools. In the state of Mississippi, JSU placed second behind the University of Mississippi.
“We’re always humbled any time our work in the areas of social and digital media is recognized by our peers and industry insiders. This recognition goes a long way in reaffirming that our methods are successful, and our goals are being reached,” said Spencer McClenty, director of communications and digital media.
Furthermore, JSU’s social media presence has been particularly strong on Facebook, where it holds an impressive overall ranking of #11. On Twitter, JSU maintains a commendable position with an overall ranking of #15.
The 2023 Higher Education Social Media Engagement Report by Rival IQ offers valuable insights into the social media performance of educational institutions, providing a benchmark for success and highlighting areas for improvement.
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